KATIE MCGIHON

KMP

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October 10, 2017

KMP’S Social Media Mission Statement

Social media is a fickle thing, isn’t it? So much good can come from it when used properly but soooooo much bad can result as well. For me personally, social media has greatly contributed to seasons of discontent, mainly because it feeds my tendency to lean a bit too heavily into comparison.

There are two strategies that really help me use social media in a positive and let’s be honest – healthy way. The first is simple: to give more than I get. This means that I concentrate on posting and making a positive influence on my social media community more than I focus on paying attention to what others are doing. I’d highly suggest taking a few days to post only, not scroll through your feed, and see how your heart is doing after those few days.

The next strategy, and perhaps the most influential for me, is to focus on KMP’s Social Media Mission Statement. Without further adieu…

(side note-this graphic is a sneak peek at the new KMP brand. Eek!)

Before I post, I make sure it’s not only in line with my brand/fonts/colors/voice but also, I make sure that it falls in line with my mission statement. Theses are values I hold dear. I want my small space to be a source of encouragement, beauty and lend the occasional peek into our family life.

I also believe is sharing not only my triumphs but also my struggles with my followers. The last thing I want people to think about me is that my life is perfect and I get it right 100% of the time. There’s beauty in making a mistake and learning from it. There’s beauty in a broken marriage, now restored. There’s beauty in parenting a child with autism. These are the real parts of my story, not just the lovely brides and flowers you see.

SO, do you have a social media mission statement? If not, here are a few questions to ask yourself.

  • What am I currently posting?
  • Are my recent posts serving my ideal client?
  • What core values do I want to convey to my followers?
  • Can I stack my posts with my values and see that they clearly line up?
  • If not, what shifts can I make in order to take my social media feeds in a meaningful direction?

I know it may seem silly but I promise that defining a social media mission statement for you/your business will ease the tension of trying to figure out what to post and how to say it. I’d love to hear about your mission statement…share below if you have one!

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